Introduction
I started this blog last semester in an effort to pay more attention to the communication styles of advertising so that I can hone my writing and communications skills personally. I haven’t written...
View ArticleLessons in Marketing from Tag Away
So I’ve been on a commercial watching kick lately – really watching a ton of them, all in order to further my quest for better communications style. I have been fascinated by television and television...
View ArticleI Gave in and got a GripGo
Along the lines of my last post on Tag Away, I wanted to explore a different for-television product that I have found extremely persuasive lately – GripGo. I do a lot of driving, and my friends usually...
View ArticleBreaking Down the Fabriclear Commercial
In the tradition of exploring the intersection of academic writing and marketing, today we bring to you an analysis of the Fabriclear infomercial – one of the better for-television marketing efforts...
View ArticleMarketing Communications Lessons from the Tummy Tuck Belt
In keeping with a theme of condensing the distilled essence of a product into a thesis statement in order to further hone our writing abilities, today we examine the Tummy Tuck Miracle Slimming System....
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The Honest Company Diaper Review
I wanted to depart today a little from our typical subject and broaden out to include a new, competitive, intense, interesting industry: the parenting/baby industry. Specifically, I want to take a look...
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Wipe New’s Many Uses
A lot of people out there wonder like to bash product marketing and the direct response industry, but personally I have always found it fascinating. No matter how many times I see an infomercial on...
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Profish: Online Business Backed by Offline Know-How
Hey all, glad to be back after the winter break and writing again, sharing with you all of my thoughts on the wide world of marketing and direct marketing. Today I wanted to take a break from my...
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